The Triumph Stag remains one of the most iconic and sought-after British roadsters, offering a combination of sleek design, performance, and luxury that set it apart from other sports cars of its era. Introduced in 1970, the Triumph Stag quickly gained a reputation for its refined driving experience, comfortable interior, and distinctive styling. By 1977, the Stag had established itself as a symbol of British motoring, offering a unique alternative to more mainstream sports cars. The example we had in at Power and Co showcases just how enduring and admired the Stag remains in the classic car community, having been carefully restored to preserve its original charm.
One of the defining features of the Triumph Stag is its timeless design. With its long, flowing lines and muscular stance, the Stag is unmistakable on the road. The front end is marked by a bold grille and the signature four headlights, while the rear features a distinctive, wide rear end that gives it a balanced, confident appearance. The convertible roof adds to its allure, making it the ideal choice for enjoying open-air motoring on sunny days.
The Stag’s design wasn’t just about style—it was also about comfort. The cabin was spacious for a sports car, offering ample room for passengers and a large boot for luggage. It was designed to be a roadster that could comfortably transport both driver and passengers on long journeys, without sacrificing the sporty, fun driving experience that enthusiasts craved. With leather seats, wood trim, and a well-laid-out dashboard, the interior of the Triumph Stag exudes the luxury one would expect from a premium British roadster.
Under the hood, the Triumph Stag was powered by the company’s ambitious 3.0L V8 engine, offering a refined but powerful driving experience. With a top speed of around 120 mph and 0-60 mph times in the 8-second range, the Stag provided plenty of power for a thrilling ride, yet was still comfortable enough to be used as a grand tourer. The car’s performance was enhanced by a front-engine, rear-wheel drive layout, which provided excellent handling and a great driving experience on twisty roads or long highways.
The Triumph Stag was designed to combine sporty performance with comfort and practicality, making it an excellent all-around roadster. The independent suspension at both ends, along with precise steering, allowed the Stag to handle with grace and agility, providing a driving experience that was both enjoyable and engaging. Whether you’re driving through winding country lanes or cruising along the coast, the Triumph Stag delivers a smooth, responsive ride that few other cars of its era could match.
The 1977 Triumph Stag that we once had in at Power and Co was an example of how a classic British car could be restored to near perfection. The restoration process was extensive, involving both mechanical and cosmetic improvements to ensure that this Triumph Stag not only looked great but was also reliable and ready for modern-day driving. From the gleaming exterior paintwork to the meticulously detailed interior, every aspect of this car was brought back to life with precision and care.
One of the key elements of the restoration was the engine, ensuring that the V8 performed at its best. The suspension, brakes, and electrical systems were all carefully checked and brought up to date, while retaining the classic feel of the original car. The end result was a beautifully restored Triumph Stag, ready to be enjoyed by its next owner while continuing to turn heads wherever it went.
The Triumph Stag is more than just a car—it’s a symbol of British motoring excellence. Designed as a grand tourer, the Stag was intended to be both a comfortable daily driver and an exciting roadster for weekend adventures. While some may have seen it as a rival to cars like the Jaguar E-Type, it carved its own path by combining luxury, practicality, and performance in a way that few cars could match.
What makes the Triumph Stag so special today is its ability to stand the test of time. It has a timeless appeal, with a design that remains just as attractive to car enthusiasts today as it was when it was first introduced. The Triumph Stag is also loved for its character—its unmistakable V8 engine note, smooth performance, and engaging driving experience make it a favorite among those who appreciate classic British cars.
While the 1977 Triumph Stag was once available at Power and Co, its place in automotive history remains secure. This model and others from the Stag’s production run continue to captivate classic car collectors and enthusiasts alike. Owning a Triumph Stag is like owning a piece of British history—a car that offers both style and substance, as well as a driving experience that still brings joy to its owners. The Triumph Stag continues to be a standout classic, providing timeless appeal for those who appreciate the finer things in life.